Innovative Approaches to Raising Laboratory Visibility

By Stephanie Dwilson - March 18, 2025

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As laboratory professionals face recruitment struggles and workforce shortages, it’s more critical than ever to find creative ways to raise the field’s visibility and attract new talent. 

Critical Values spoke with two laboratory leaders who have developed unique training programs that are successfully bringing in new talent and easing staffing woes. These professionals are not only innovating inside the laboratory, they’re also actively engaging with high school and middle school students outside the laboratory as well. Their work is building a foundation that will benefit the laboratory profession for decades to come.

Recruiting pediatric phlebotomists from the local community

Elizabeth Margolskee, MD, MPH, Medical Director of the Hematology Laboratory and attending hematopathologist at Children’s Hospital of Philadelphia (CHOP), is collaborating with local Philadelphia organizations to recruit and train individuals in pediatric phlebotomy.

She was motivated to launch this initiative after learning that traditional phlebotomy training programs only include about 30 minutes of pediatric blood draw instruction — far less than what’s needed to work at CHOP. 

“When phlebotomists come here, we’re already having to re-educate them,” Dr. Margolskee says. “So why not just own the whole process from the beginning and build our own training program?”

She developed an eight-week pediatric phlebotomy program at CHOP that lets students earn about $15 an hour while they’re training. Dr. Margolskee also partnered with The Skills Initiative to recruit community members and collaborated with Philly Works to secure government funding that covers half of each student’s tuition cost.

“The people in the program are really enjoying it,” Dr. Margolskee says. “And we found that when we look at their performance — like hemolysis and clotting — they perform better than people we hire from the traditional route.” 

In addition to the training program, CHOP is also partnering with a local high school to teach students about laboratory careers. 

“It’s vital for the survival of our profession to be reaching out,” Dr. Margolskee says. 

Expanding laboratory career pathways through innovative apprenticeships

Mike Baron, MBA, MS, C(ASCP), executive director of clinical laboratory operations at Wisconsin Diagnostic Laboratories (WDL), created a non-traditional apprenticeship program for people with four-year science degrees who aren’t yet certified laboratory professionals.

Mr. Baron’s inspiration came from the unique way his own laboratory career got started. 

“I started in the laboratory going on 34 years ago through a program at Rockford Memorial,” he says. “They hired me in with a bachelor’s degree. The medical director did the classroom instruction while I was taught at the bench doing competency. After a year of that experience, I was able to get certified.”

When WDL was struggling with staffing, he remembered how well the approach had worked for him and decided to try something similar.

Mr. Baron hired a trainer to work with WDL’s medical directors and build a curriculum from the ground up. Hired trainees are expected to get their first certification in chemistry or hematology within a year (but no longer than 30 months.) 

WDL has further established this program and offers similar avenues for microbiology and molecular certifications. They created a program for pathology and are developing team members for HT (Histotechnicians) and HTL (Histotechnologists.) 

When he first started the apprentice program, he experienced pushback from laboratory professionals, Mr. Baron says.

“I had some really negative naysayers who said it wasn’t going to work,” he says. “But now it’s accepted. A lot of labs are really struggling with staffing shortages. And the things I’ve been doing have shown how successful we are—we have a full staff in our lab.”

People from across the country are reaching out to him for help, so Mr. Baron launched a WDL Education Collaborative to bring together laboratory leaders and share ideas on how to support staffing. He hopes to one day make his curriculum widely available so other laboratory leaders don’t have to reinvent the wheel.  

This innovative training program is just one of many ways that Mr. Baron is educating the public about laboratory careers. He’s also working with local schools and universities to help raise visibility. 

His many outreach efforts include: 

  • Making connections with Moraine Park Technical College, which is creating phlebotomy and laboratory assistant education curriculum targeted for the high school level student.  

  • Giving presentations at the Wisconsin HOSA-Future Health Professionals conference. 

  • Supporting Ignite, a program sponsored by the Medical College of Wisconsin aimed at inspiring middle school, high school, and college students to consider health science careers. 

  • Speaking at local schools and offering laboratory tours for interested students. 

  • Creating a video and hands-on activities introducing laboratory careers for Milwaukee STEAM (Science, Technology, Engineering, Arts and Mathematics). The videos and activities will occur in middle school classrooms.  

  • Hosting a booth at the WSCA (Wisconsin School Counselor Association) conference to increase awareness with school counselors of clinical laboratory careers. 

  • Promoting career growth with newly hired high school graduates within entry-level laboratory processor jobs and medical lab assistants, so they can work while studying to be a medical laboratory technician and Medical Lab Scientists. Taking advantage of tuition reimbursement benefits.

Mr. Baron encourages laboratory professionals interested in raising visibility to reach out to their local schools. He says that when he started, he simply looked up science teachers’ emails on their school websites. He messaged about 20 teachers, offering to talk about laboratory careers. He only heard back from one, but that was all he needed to get the ball rolling. 

“Most laboratory professionals are introverted and don’t want to go outside their comfort zone,” Mr. Baron says. “You’ve got to push yourself. But once it gets going, it’s hard to stop. I started this over two years ago and now I have about 200 people in my network. And it could grow into the thousands. And sure, these middle school students won’t be coming into our laboratories tomorrow. But 10 to 15 years from now, you’ll have all kinds of people interested. You’re building for the future.”